Apple, MacBook Neo, iPhone 17e, M4 iPad Air ve yeni Studio Display'leri mağazalarda piyasaya sürüyor

Apple’s latest products are available at Apple Store locations, on apple.com, and in the Apple Store app starting today. Starting today, customers can discover and shop for the all-new MacBook Neo, available at a breakthrough price; iPhone 17e, the powerful and more affordable new member of the iPhone 17 family; the new MacBook Air with M5 and MacBook Pro with M5 Pro and M5 Max; iPad Air, which delivers even more performance with M4; a new Studio Display; and a visually stunning all-new Studio Display XDR. Apple’s latest products are available at Apple Store locations, on apple.com, and in the Apple Store app. Upgrading to a new Apple device has never been easier or smarter. When shopping with Apple Retail, customers get a shopping experience that’s as intuitive and rewarding as the products themselves, and can take advantage of a range of services, affordability options, and personalized support. Meet the Latest Powered by Apple silicon, MacBook Neo effortlessly handles all of a user’s daily tasks, from browsing and streaming to photo editing and exploring creative hobbies. It even supercharges AI capabilities across a user’s favorite apps, all while running completely silent thanks to its fanless design. Looking sharp and sounding great while staying connected is easy with the 1080p FaceTime HD camera and dual mics, and with up to 16 hours of battery life, users can power through their entire day on a single charge.1 The portable and durable aluminum enclosure has a stunning 13-inch Liquid Retina display and is available in four gorgeous colors: blush, indigo, silver, and citrus. Starting at $599, MacBook Neo is Apple’s most affordable laptop ever. MacBook Neo comes in four beautiful colors: silver, blush, citrus, and indigo. iPhone 17e joins the iPhone 17 family as a powerful and more affordable option, featuring exceptional performance with the latest-generation A19 and a 48MP Fusion camera to capture stunning photos and videos. The 6.1-inch Super Retina XDR display with Ceramic Shield 2 offers 3x better scratch resistance than the previous generation and reduced glare.2 iPhone 17e supports fast wireless charging with MagSafe and access to a vast ecosystem of accessories like chargers and cases. Available in three elegant colors with a premium matte finish — black, white, and a beautiful new soft pink — iPhone 17e starts at 256GB of storage, double the entry storage from the previous generation at the same starting price — $599. iPhone 17e delivers powerful features at an incredible value, including Apple’s latest-generation A19, a 48MP 2-in-1 camera system, storage starting at 256GB, and the magic of MagSafe. Powered by M5, the new MacBook Air has a faster CPU and next-generation GPU, enabling MacBook Air to power through a variety of workflows, from creative projects to complex AI tasks. Available in 13-inch and 15-inch models, MacBook Air comes in sky blue, midnight, starlight, and silver, and now comes standard with double the starting storage at 512GB. With the all-new M5 Pro and M5 Max, the new MacBook Pro features a new CPU with the world’s fastest CPU core,3 a next-generation GPU with a Neural Accelerator in each core, and higher unified memory bandwidth, altogether delivering up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models.4 Available in 14-inch and 16-inch sizes, the new MacBook Pro comes in space black and silver, and now starts with 1TB of storage for M5 Pro and 2TB of storage for M5 Max. Both MacBook Air and MacBook Pro also feature Apple’s N1, enabling Wi-Fi 7 and Bluetooth 6 for enhanced connectivity on the go. MacBook Air, the world’s most popular laptop, gets even better with the amazing performance of M5 for everyday productivity and expanded AI capabilities. It’s available in 13-inch and 15-inch models. MacBook Pro — available in 14-inch and 16-inch models — introduces the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop. M4 brings a significant boost in performance to iPad Air, empowering users to be productive and creative wherever they are. With a faster CPU and GPU, iPad Air boosts tasks like editing and gaming, and is a powerful device for AI. Featuring enhanced connectivity, game-changing iPadOS 26 capabilities, a powerful app ecosystem, and support for accessories like Apple Pencil Pro and Magic Keyboard, iPad Air delivers a remarkable and versatile experience for anyone who wants to do more on iPad. Available in two sizes and four gorgeous finishes, the 11-inch iPad Air is super portable, while the 13-inch model provides an even larger display for those who want more space to multitask. And even with the big jump in performance, iPad Air has the same starting price as the previous generation. The new iPad Air with M4 comes in four gorgeous finishes: blue, purple, starlight, and space gray. The new Studio Display pairs excellent visual quality with compelling features that deliver a great experience when connected to a Mac across a range of professional workflows. The all-new Studio Display XDR is the world’s best pro display, with its 27-inch 5K Retina XDR display with a mini-LED backlight, 2000 nits of peak HDR brightness, 120Hz refresh rate, and wider color gamut featuring P3 wide and Adobe RGB. Both displays include a 12MP Center Stage camera with Desk View, a studio-quality three-microphone array, an immersive six-speaker sound system with Spatial Audio, and powerful Thunderbolt 5 connectivity. Apple introduces its latest display family — the new Studio Display and all-new Studio Display XDR. The Apple Retail Shopping Experience Shopping and setup support: Customers can receive personalized shopping assistance via chat and phone to find the best products that suit their needs. And for an even more immersive shopping experience, Shop with a Specialist over Video offers a secure, one-way video call to browse the latest Apple products with an Apple Store team member online. After receiving their order, customers can connect with an Apple Specialist online or in-store for Personal Setup to ensure a seamless data transfer experience to their new device and learn how to use key product and software features. Configure to order: For customers shopping MacBook Neo, MacBook Air, MacBook Pro, or the latest Studio Display models, Apple offers configure-to-order options, allowing them to select and customize the device to their specific requirements. This includes size, chip, memory, storage, and display height. Dedicated business support: Apple Retail’s dedicated Business Team members are available to help small and medium-sized businesses with their technology needs, from personalized product recommendations and bulk purchasing, to seamless setup and ongoing support for their Mac, iPad, and iPhone devices. Apple Trade In and carrier deals: Apple offers great ways to save and upgrade to the latest iPhone. With a carrier offer, customers can get up to $400 in credit when they trade in iPhone 11, or up to $599 in credit when they trade in iPhone 13 to put toward an iPhone 17e. With Apple Trade In, customers can get up to $100 in credit when they trade in iPhone 11, or up to $195 in credit when they trade in iPhone 13. There are also great offers available for customers without a device to trade in. Customers can take advantage of these offers by visiting the Apple Store online or an Apple Store location. For carrier offer eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for Apple Trade In terms and conditions, customers can visit apple.com/shop/trade-in. Shopping with Apple Card: When customers pay with Apple Card, they’ll get 3 percent Daily Cash back on their purchase, all up front. And when they choose Apple Card Monthly Installments at checkout, they’ll pay monthly with 0 percent APR. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments. Today at Apple: Customers can learn how to get the most out of their new devices through Today at Apple sessions — free, daily education experiences led by Apple Creatives that inspire possibilities across photography, art, music, coding, productivity, and so much more. These sessions help customers get set up with their devices or learn new skills, whether they’re getting started with Mac or learning how to draw with Apple Pencil on iPad. Participants can register for a Today at Apple session at apple.com/today or drop in to a session in their local Apple Store. With Apple Trade In, customers can get great value for their current device and apply it toward a new one, online or at an Apple Store. Share article Media Text of this article

MacBook Neo, iPhone 17e, M4 özellikli iPad Air, M5 özellikli MacBook Air, M5 Pro ve M5 Max özellikli MacBook Pro ve yeni Studio Display ailesi bugün satışa sunuldu

Apple'ın en yeni ürün grupları artık Apple Store lokasyonlarında ve çevrimiçi Apple Store'da mevcut

Bugünden itibaren müşteriler, çığır açan bir fiyata sunulan yepyeni MacBook Neo'yu keşfedip satın alabilecek; iPhone 17 ailesinin güçlü ve daha uygun fiyatlı yeni üyesi iPhone 17e; M5'li yeni MacBook Air ve M5 Pro ve M5 Max'li MacBook Pro; M4 ile daha da fazla performans sunan iPad Air; yeni bir Stüdyo Ekranı; ve görsel açıdan etkileyici, tamamen yeni Studio Display XDR. Apple'ın en yeni ürünleri Apple Store konumlarında, apple.com adresinde ve Apple Store uygulamasında mevcuttur.

Yeni bir Apple cihazına geçmek hiç bu kadar kolay ve akıllı olmamıştı. Müşteriler, Apple Retail ile alışveriş yaparken, ürünlerin kendisi kadar sezgisel ve ödüllendirici bir alışveriş deneyimi yaşıyor ve çeşitli hizmetlerden, uygun fiyat seçeneklerinden ve kişiselleştirilmiş destekten yararlanabiliyor.

Apple silikonla desteklenen MacBook Neo, gezinme ve akıştan fotoğraf düzenleme ve yaratıcı hobileri keşfetmeye kadar kullanıcının tüm günlük görevlerini zahmetsizce gerçekleştiriyor. Hatta fansız tasarımı sayesinde tamamen sessiz çalışırken, kullanıcının favori uygulamalarında yapay zeka yeteneklerini güçlendiriyor. 1080p FaceTime HD kamera ve çift mikrofonla bağlantıda kalırken keskin görünmek ve harika ses çıkarmak kolaydır ve 16 saate kadar pil ömrüyle kullanıcılar tek şarjla tüm gün boyunca güç kullanabilirler.1 Taşınabilir ve dayanıklı alüminyum muhafaza, göz kamaştırıcı 13 inçlik Liquid Retina ekrana sahiptir ve dört muhteşem renkte mevcuttur: allık, çivit mavisi, gümüş ve narenciye. 599 dolardan başlayan fiyatlarla MacBook Neo, Apple'ın şimdiye kadarki en uygun fiyatlı dizüstü bilgisayarıdır.

iPhone 17e, iPhone 17 ailesine güçlü ve daha uygun fiyatlı bir seçenek olarak katılıyor; en yeni nesil A19 ile olağanüstü performans ve çarpıcı fotoğraf ve videolar çekmek için 48 MP Fusion kamera sunuyor. Ceramic Shield 2 özelliğine sahip 6,1 inç Super Retina XDR ekran, önceki nesle göre çizilmeye 3 kat daha iyi dayanıklılık ve parlamayı azaltır.2 iPhone 17e, MagSafe ile hızlı kablosuz şarjı ve şarj cihazları ve kılıflar gibi geniş bir aksesuar ekosistemine erişimi destekler. Birinci sınıf mat kaplamalı üç zarif renkte (siyah, beyaz ve güzel, yeni yumuşak pembe) sunulan iPhone 17e, 256 GB depolama alanıyla başlar; aynı başlangıç ​​fiyatıyla önceki nesle göre giriş depolama alanını iki katına çıkarır: 599 dolar.

Gücünü M5'ten alan yeni MacBook Air, daha hızlı bir CPU'ya ve yeni nesil GPU'ya sahip olup, MacBook Air'in yaratıcı projelerden karmaşık yapay zeka görevlerine kadar çeşitli iş akışlarını desteklemesine olanak tanıyor. 13 inç ve 15 inç modelleri bulunan MacBook Air, gök mavisi, gece yarısı, yıldız ışığı ve gümüş renk seçenekleriyle sunuluyor ve artık 512 GB'lık başlangıç ​​depolama alanının iki katıyla standart olarak geliyor. Tamamen yeni M5 Pro ve M5 Max ile yeni MacBook Pro, dünyanın en hızlı CPU çekirdeğine sahip yeni bir CPU'ya,3 her çekirdekte Nöral Hızlandırıcı bulunan yeni nesil GPU'ya ve daha yüksek birleştirilmiş bellek bant genişliğine sahip olup, önceki nesle kıyasla 4 kata kadar yapay zeka performansı ve M1 modelleriyle karşılaştırıldığında 8 kata kadar yapay zeka performansı sunuyor.4 14 inç ve 16 inç boyutlarında sunulan yeni MacBook Pro, uzay siyahı ve gümüş renkte geliyor ve şimdi başlıyor M5 Pro için 1 TB depolama ve M5 Max için 2 TB depolama. Hem MacBook Air hem de MacBook Pro, hareket halindeyken gelişmiş bağlantı için Wi-Fi 7 ve Bluetooth 6'yı etkinleştiren Apple N1'i de içeriyor.